Rebekah Alperin has left her post as the head of Universal Music Publishing Group's corporate communications and senior director of marketing and new media to start her own firm.

Rebekah Alperin has left her post as the head of Universal Music Publishing Group's corporate communications and senior director of marketing and new media to start her own firm.

The Los Angeles-based Alperin Entertainment Group will specialize in marketing, promotion, publicity and artist management.

Alperin had been with Universal Music Publishing for four years.