Internet radio network Live365 has entered a strategic partnership with Radio & Records, an information provider for the radio and music industries. The latter has launched the Live365-powered "Go

Internet radio network Live365 has entered a strategic partnership with Radio & Records, an information provider for the radio and music industries. The latter has launched the Live365-powered "Going For Adds Radio" (GFA) a network of six Internet radio stations aimed at exposing programmers and radio-industry executives to new music.

Live365 is providing tools and streaming services for GFA, which is available through Radio & Records' "Going For Adds" weekly e-mail service -- sent to over 2,000 radio industry executives -- and at the Radio & Records Web site.

The network currently features music in the CHR/Pop, CHR/Rhythmic, Urban, Active Rock, Alternative and Latin formats, the latter presented in Spanish. Radio & Records expects to roll out additional formats later in 2004. The stations are hosted by Radio & Records format editors and top-market programmers profiled as "guest EJs."

The announcement follows news of Live365's marketing partnership with music technology firm Broadjam Inc., through which each entity will market the other's services to its respective users.