New York-based management company Skor Entertainment and the Ladies Professional Golf Association (LPGA) have partnered to launch a concert series. The initial agreement calls for a total of four conc

New York-based management company Skor Entertainment and the Ladies Professional Golf Association (LPGA) have partnered to launch a concert series. The initial agreement calls for a total of four concerts.

The first is slated for April 29 at the Chick-fil-A Championship in Stockbridge, Ga. Also being negotiated are concerts at the Sybase Classic in New Rochelle, N.Y. (May 20) and the Kellogg-Keebler Classic in Aurora, Ill. (June 4).

Skor and the LPGA are currently in the process of soliciting sponsors. Once those are secured, talent will be selected. Merchandising tie-ins are also being discussed.

"It's part of our plan to elevate the golfing experience for fans at the tournaments, viewing the telecasts or visiting the web site," LPGA senior VP and chief marketing officer Karen Durkin tells Billboard.biz. "The concert series adds another dimension, helping the LPGA grow in the sports entertainment arena."

Skor's client roster includes Grammy-winning songwriter/producer Rich Harrison (Beyonce's "Crazy in Love").