Ecast -- a distributor of broadband-connected jukeboxes for bars, restaurants and other businesses -- says the pre-street-date album previews it promotes are among the most popular on its catalog.

Ecast -- a distributor of broadband-connected jukeboxes for bars, restaurants and other businesses -- says the pre-street-date album previews it promotes are among the most popular on its catalog.

A preview of a pair of Jimmy Buffett live albums -- "Live in Mansfield, MA" and "Live In Cincinnati, OH" (both on Mailboat Records) -- was offered on Ecast jukeboxes a week before they were available in stores.

"Live in Mansfield, MA" was the second-most-played album in the Ecast catalog between Jan. 6 and Feb. 10.

As part of the promotion, Ecast ran 40-second ads on all of its jukebox monitors featuring Buffett performance footage and graphics promoting "Live in Mansfield, MA." Consumers who touched the screen while the ad was playing were automatically directed to a screen where they could pay to play any of the songs on the new album.

"Live In Cincinnati, OH" was also advance-released on the network, but was not promoted in the 40-second spot. "Live in Mansfield, MA" was played 150 times more frequently than "Live In Cincinnati, OH."

Over the five-week promotional window, Ecast plays of Buffett's entire catalog rose by more than one-third, the company says.