Atlanta-based LiveWire Entertainment Sales & Marketing has established a new sales team with the addition of some seasoned industry vets.

Atlanta-based LiveWire Entertainment Sales & Marketing has established a new sales team with the addition of some seasoned industry vets.

LiveWire principal Alexis Kelley has brought on Clay Pasternack, formerly with M.S. Distribution and Action Music Sales; Ron Barnes, previously with M.S. and Southwest Wholesale; and Ric Curtice, an alumnus of MCA who currently works as a freelance indie sales rep.

Pasternack is servicing Midwestern and Northeastern accounts; Barnes will handle the major Minneapolis-based chains; and Curtice will cover the West Coast. Kelley will function as the Southeastern and Southwestern rep.