Wippit, the London-based digital-music service, has inked a content deal with BMG U.K. and Ireland. The deal makes BMG, which is supplying about 10,000 licensed tracks, the second major label to work

Wippit, the London-based digital-music service, has inked a content deal with BMG U.K. and Ireland. The deal makes BMG, which is supplying about 10,000 licensed tracks, the second major label to work with Wippit.

The agreement is similar to the pan-European deal signed recently with EMI Recorded Music. The major's songs will be sold a la carte as individual downloads or on a monthly subscription basis on customers' PCs. Users can also burn limited copies of the songs to blank CD disks or transfer them to portable digital players.

Wippit sells individual downloads for £0.79 ($1.44) each or for a £30.00 ($55.00) annual subscription fee.

However, unlike most of the music licensed by the nearly 200 independent labels, the BMG and EMI repertoire will not be currently be available for Wippit's legitimate peer-to-peer (P2P) file-sharing service.

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