Santa Monica, Calif.-based Virgin Entertainment Group (VEG) North America is restructuring its senior buying staff.

Santa Monica, Calif.-based Virgin Entertainment Group (VEG) North America is restructuring its senior buying staff.

Steve Winningham, senior VP of operations and informations technology, is now in charge of product as well. Kevin Milligan, who was VP of purchasing for the Western region for Trans World Entertainment, is joining VEG as VP of product, reporting to Winningham.

Meanwhile, Dave Alder, who was senior VP of product and marketing, will now have the title of senior VP of marketing and strategic development. VEG North America president Glen Ward says Alder "will take forward the stuff he pioneered in our San Fransicsco store, where we debuted our 'future store' look," and will lead the rollout in refurbishing other stores in the chain.

Winningham and Alder report to Ward.

In other news, VEG is shuttering one of its U.S. Megastores, for the first time ever. The company will close its Columbus, Ohio, store by May 31, according to Ward. The company -- which was approached by another retailer seeking to acquire the Megastore space -- will continue to look for a replacement store in that market.

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