A major adjudication on ineligible chart sales last week has resulted in a significant penalizing of emerging English singer-songwriter Mark Joseph's current 14th Floor/Warner Music single "Bringing B
A major adjudication on ineligible chart sales last week has resulted in a significant penalizing of emerging English singer-songwriter Mark Joseph's current 14th Floor/Warner Music single "Bringing Back Those Memories."
Following its March 15 release, Joseph's considerable fanbase, which had already helped him to two top 40 hits last year, on his own, self-financed label, swiftly bought the single in numbers. Last Friday's "midweek" sales data had "Memories" at No. 10, ahead of Sunday's official new chart. But when the chart was announced, the single was ranked at No. 34.
The Official U.K. Charts Co. (OCC), which compiles the weekly sales data, had ruled a significant portion of Joseph's sales to be ineligible for the singles chart. The artist had begun the week last Monday with a special gig at the Dengate Theatre in Northampton - as a thank you to students involved in a schools music project of his there - followed by an in-store signing session for the three formats of the single. The two different CDs and a DVD were available in a boxed set, which OCC ruled chart ineligible.
Additionally, the chart compilers excluded pre-orders taken by schools on behalf of students, paid for in some cases with one school cheque. OCC interpreted this as bulk buying. Removing these two key sets of sales effectively reduced the single from a potential top 10 hit to a minor top 40 entry.
Joseph, 22, will release another single and a re-recorded version of his debut album "Scream" for 14th Floor/Warner Music in the summer. He's been working on the new version with American producer Mark Tanner (Aerosmith/Cheap Trick).