EMI, Sony Music and BMG have announced deals with Verizon Wireless' Get It Now mobile-phone software store, as has indie Epitaph Records. In his keynote address today (March 24) at MobileMusicCon 2004

EMI, Sony Music and BMG have announced deals with Verizon Wireless' Get It Now mobile-phone software store, as has indie Epitaph Records.

In his keynote address today (March 24) at MobileMusicCon 2004 in Atlanta, EMI executive David Munns said the major will make singles available through Get It Now in compressed versions of the original recordings, with vocals. Munns -- vice chairman of EMI Music worldwide and chairman/CEO of EMI Music North America -- said the deal will include hits by Coldplay, the Beach Boys and Pink Floyd.

BMG has inked a similar deal, offering music by the Strokes, Pink, Kelis and others. Epitaph will release content by acts that include the Distillers.

Get It Now offers such features as master-recording ringtones and ringbacks, plus games and local information, which can be purchased and downloaded through mobile phones. Master-recording ringtones are priced at $2.99 each; charges appear on the customer's mobile-phone bill.

Get It Now content is delivered through Verizon Wireless by San Francisco-based Faith West, a subsidiary of publicly traded Japanese company Faith Inc.

"The combination of mobile and music helps forge an even closer link between fan and artist," Munns said in his speech. "The kid who hung up a poster of his favorite band? He can take that band's ringtone or ringtune with him." Munns described master-recording ringtones as a "killer app," pointing to research showing that sales of ringtones have increased as the technology has advanced.

Meanwhile, Sony announced the launch of its Sony Music Box service for Get It Now. The service allows customers to download master-recording ringtones by the likes of Beyoncé, Nas, John Mayer, Jessica Simpson and Marvin Gaye. It also offers spoken-word ringtones, in which various artists deliver greetings and messages; polyphonic ringtones; wallpaper images; and SingTones, which deliver music arrangements of popular names (e.g., "Paul, Paul, Paul, pick up the phone.").

Prices of Sony Music Box range from $1.99 for one use to $12.49 for 10 uses.