EMI Group plc on Friday gave a strong signal of its strategic direction with the appointment of Sly Bailey, CEO of British newspaper publishing group Trinity Mirror, as a non-executive director.

EMI Group plc on Friday gave a strong signal of its strategic direction with the appointment of Sly Bailey, CEO of British newspaper publishing group Trinity Mirror, as a non-executive director.

Bailey joined Trinity -- which includes the daily tabloid Mirror among its 250 publications -- little more than a year ago. Upon her arrival there, she conducted a strategic review of the group and devised a three-phase efficiency plan. In February, the company announced its best year-on-year profit improvement since it was formed in 1999 from the merger of Trinity and Mirror Group.

"At Trinity Mirror, she is leading a transformation of the business, just as we are at EMI, and she will be an excellent addition to our world-class non-executive team," says EMI chairman Eric Nicoli in a statement. "She has a broad and successful background in the media sector, and she understands the challenges of balancing creative freedom with commercial discipline."

Bailey says: "I am very impressed with the way that the management has addressed the challenges in a rapidly changing marketplace and established a strong platform for exploiting the opportunities in the digital arena."

A former sales executive at the Guardian and Independent newspapers in London, Bailey in 1994 became the youngest-ever board member at magazine publisher IPC, at 31. She was a member of the board team that undertook the buyout of IPC from Reed Elsevier. Three years later, as CEO, she oversaw the £1.15 billion ($2.13 billion) sale of the business to Time Inc.