City of Hope to fete MTV exec in October.

Van Toffler, president of MTV, MTV2 and MTV Films, has been named as the City of Hope's 2004 Spirit of Life honoree.

Toffler is being recognized for raising awareness of social and health issues through such programming as “The Osbournes” and “Tom Green Cancer Special.”

The honor will be presented during a gala in October. Proceeds will benefit the City of Hope's research, treatment and education programs for cancer, diabetes, AIDS and other diseases.