Satellite company says move will add 500,000 users.
Sirius Satellite Radio has extended its relationship with DaimlerChrysler, in a move that will see factory installations in 11 car lines for the 2005 model year.
Sirius receivers will come installed in various Chrysler, Dodge and Jeep vehicles. The satellite radio company says the move will result in 500,000 new subscribers over the next two years.
In addition to Daimler Chrysler, Sirius has exclusive deals with Ford and BMW. Sirius claims that its automotive partners represent more than 40% of new cars and light trucks sold annually in the United States.
Sirius has also announced plans to offer radios in select models by Jaguar, Volvo, Land Rover and Aston Martin.
Stock in Sirius closed today (April 6) up 14 cents at $3.89.