Extensive push planned for 'American Idol' star.

B-Rite Music artist RJ Helton has signed with Mathew Knowles' management company, Music World, a division of Sanctuary. A top-five finalist on "American Idol," Helton recently saw his debut album, "Real Life," bow at No. 14 on Top Christian Albums and No. 19 on Heatseekers.

Helton was previously managed by his mother, Sue.

Best known for launching the careers of his daughter Beyoncé and her group Destiny's Child, Knowles says he has similar plans for Helton, who he plans to promote to the pop, Christian and gospel communities.

Helton is confirmed for several upcoming TV appearances, including "American Idol" on Wednesday (April 14), where he will promote the album and its lead single, "Even If," and "Prime Time Live" with Diane Sawyer next month.