The MP3 format is the medium of choice for China's music fans, above all physical media, a new survey reveals. Almost 82% of respondents said they preferred the MP3 format. By contrast, only 5% said p

The MP3 format is the medium of choice for China's music fans, above all physical media, a new survey reveals.

Almost 82% of respondents said they preferred the MP3 format. By contrast, only 5% said pre-recorded CDs were their medium of choice.

E-mail marketing firm madeforchina conducted the survey among 1,470 subscribers to its electronic newsletters. According to the Beijing-based company, the study represents the first of its kind in the world's most populous market.

"China's youth are embracing a digital lifestyle, whether it's using e-mail for communication and commerce, or listening to music," says the company's co-founder Byron Constable.

Of those surveyed, 74% listened to their music via a desktop or laptop computer, and nearly 22% used an MP3 player. The remaining 4% used other devices or indicated they did not listen to MP3s.

More disturbing for music retailers and the record industry, 62% of respondents said they would not pay for MP3s. An additional 21% said they would pay a maximum of 0.20 Chinese yuan (2.4 cents) per song.

The workplace (40%) was the most popular venue for listening to MP3s, with evening (68%) the most popular time.

Respondents indicated they acquired most of their music from Chinese Web sites (73%), the most popular of which was www.chinamp3.com (40%).

MP3 players (36%) edged digital cameras (34%) as the most attractive attachment to a mobile phone. However, the majority of participants (54%) preferred the camera as an attachment if it increased the phone's price by 500 Chinese yuan ($60).

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