Berlin is poised to strengthen its role in the German music industry with the arrival this week of new headquarters for MTV Central Europe.

Berlin is poised to strengthen its role in the German music industry with the arrival this week of new headquarters for MTV Central Europe.

Until now, MTV's German presence was based in Munich and spread across four different locations.

Although the official handover is scheduled this Thursday (April 22), the new Berlin facility will have to wait until May 1 before it handles broadcasts. MTV Central Europe covers the German-speaking markets of Germany, Switzerland, and Austria (G/S/A).

Helmed by Catherine Mühlemann, managing director at MTV since May 2001, a decision to centralize the broadcaster's various facilities in Germany was made public early last year. The single site was proposed to boost the company's profitability.

According to a spokesperson, 115 employees will work out of its new premises at the harbor of the river Spree; six employees chose not to relocate and will leave the company.

The Berlin city council is understood to have spent €12 million ($14 million) on restoring a 90 year-old warehouse for the broadcaster's new German home. MTV has signed a five-year lease for the building with a renewal option for a further five years.

MTV's move follows both Sony and Universal migrating to the city in 2000 and 2002, respectively. This year will also see the Popkomm trade fair shift for the first time to Berlin from its long-time home in Cologne.

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