AOL is launching a new on-demand music-video channel for Time Warner Cable subscribers, featuring original AOL Music programming.

AOL is launching a new on-demand music-video channel for Time Warner Cable subscribers, featuring original AOL Music programming.

The channel, called My MC, bows in May on the Web-based service and will feature AOL for Broadband music content including performances from Sessions@AOL and AOL's Broadband Rocks weekly concert series. The channel will also offer on-demand music videos from BMG, Sony Music Entertainment, Universal Music Group and Warner Music Group.

The initiative is part of a larger cross-marketing pact with sister company Time Warner Cable to distribute AOL entertainment programming to Time Warner's high-speed Internet users.

Under terms of the agreement, AOL will make select original entertainment content available to Time Warner Cable and Road Runner high-speed Internet customers for no additional charge. In turn, AOL will promote Road Runner to its users.

"By providing programming otherwise available only to AOL members, we can showcase the incredible value of AOL for Broadband to millions of consumers," said Kevin Conroy, executive VP/COO of AOL for Broadband, in a statement.

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