The Musicland Group is teaming with "American Idol" and the show's originator Simon Cowell to create private-label branded merchandise that will be sold exclusively at the chain's 800 stores.

The Musicland Group is teaming with "American Idol" and the show's originator Simon Cowell to create private-label branded merchandise that will be sold exclusively at the chain's 800 stores.

Cell phones will be the first offering from the three-year deal, according to Musicland chairman Eric Weisman. The chain will sell two Nokia phones -- the 3200 model with a camera for $49.99 and the MP3-ready 3300 model for $69.99. Each will come with exclusive "American Idol" features, such as more than 100 text, photo and voice messages from Cowell and contestants, ring tones and in-show photographs.

Additionally, customers who purchase and activate their "American Idol" phone will receive a free, all-new Idol CD and DVD. They will also have the ability to purchase prime seats for the upcoming "American Idol" tour.

"We think affinity branded items will be more regualy brought to the consumer," Weisman says. "By taking advantage of the convergence between wireless technology and music, movies, and games, we can marry that to the needs and tastes of our customers. We also see this as an opportunity to cross drive sales."

Weisman predicts that Musicland will sell several hundreds thousands mobile phones over the next three years as a result of the partnership. He says a national media print and radio campaign will drive consumer awareness, which will be followed by an "ongoing marketing cadence."