Clear Channel Entertainment's newest shed will be called the Ford Amphitheatre at the Florida State Fairgrounds, through a new naming-rights deal unveiled today (May 11). The venue sits on 17 acres of

Clear Channel Entertainment's newest shed will be called the Ford Amphitheatre at the Florida State Fairgrounds, through a new naming-rights deal unveiled today (May 11). The venue sits on 17 acres of the Florida State Fairground in Tampa, Fla., through a long-term lease between CCE and the state.

Ed Morrell, executive director of Ford Amphitheatre for CCE, calls the naming-rights deal a "good fit" for his market. This is Ford's first such deal for a CCE amphitheatre, though the company does sponsor the Ford Center arena in Oklahoma City and the Ford Park complex in Beaumont, Texas, both run by SMG.

Morrell would not divulge the price tag for the deal, but calls it "within the range" of naming-rights agreements for CCE sheds in other markets.

The $23 million venue is tentatively set to open July 23 with Michael W. Smith and MercyMe, but could book an earlier date. Weather in Tampa permits booking one-off concerts outside the normal April/September amphitheater tour season, and the Ford Amphitheatre also announced today a Nov. 12 concert by Norah Jones. During the fair's annual February run, the shed will host name acts booked by the fair.