Clear Channel Entertainment (CCE) has created a new division geared toward producing live events and related broadcast properties for corporate America.

Clear Channel Entertainment (CCE) has created a new division geared toward producing live events and related broadcast properties for corporate America.

CCE Properties will work with marketers to produce "branded entertainment," including music, sports and theatrical shows, and then develop it into broadcast material for TV or radio, as well as recorded and merchandise opportunities.

Bruce Eskowitz, formerly president of national sales and marketing for CCE, is president of CCE Properties.

The company has a successful track record creating multifaceted and comprehensive sponsorship packages for its venues and tours, such as the recent Verizon Wireless Ladies First trek featuring Beyoncé, Alicia Keys and Missy Elliott. The new division will take sponsorships even further, according to Eskowitz.

"The Verizon Wireless tour is one example of what we can do," Eskowitz tells Billboard. "We will continue to do what we call 'custom creation events.' But what's really expanded is we will be very much into creating intellectual property and new content, where we take events we're producing and turn them into television and radio broadcasts, CDs, DVDs, etc., and market them."

He adds that the initiative "will also create new revenue-producing streams for artists and opportunities for sponsors."

CCE is the world's largest producer of live events, concert promoter and venue operator, reporting more than $1 billion in concert grosses to Billboard Boxscore in 2003.