Multi-platinum diva Beyoncé Knowles and her mother Tina have pacted with clothing designers Arthur and Jason Rabin for a new branded fashion label.

Multi-platinum diva Beyoncé Knowles and her mother Tina have pacted with clothing designers Arthur and Jason Rabin for a new branded fashion label.

The artist and her mother will take active roles in the creative direction of the Beyoncé collection. Tina Knowles has fashion experience; she has designed stage costumes for Beyoncé, her younger sister Solange, and Beyoncé's group Destiny's Child.

The Rabins are the founders of U.S. clothes-design giant Wear Me Apparel/Kids Headquarters. The company creates branded merchandise for Kenneth Cole, Timberland, Rocawear, Ecko Unltd., Skechers U.S.A., Nickelodeon and the Walt Disney Company.