Starbucks Corp has named Kenneth Lombard as senior VP and president of Starbucks Entertainment, to lead the coffee house chain's growing involvement in music and entertainment.

Starbucks Corp has named Kenneth Lombard as senior VP and president of Starbucks Entertainment, to lead the coffee house chain's growing involvement in music and entertainment.

The newly created position takes effect on May 24.

Lombard has most recently served as president of Johnson Development Corp/Magic Johnson Theaters and co-managing partner of the Canyon Johnson Urban Fund.

Seattle-based Starbucks in March unveiled its music cafe, which offers custom music CDs along with the usual foamy coffee drinks.

Using a variety of computer gear and support provided by Hewlett-Packard Co., Starbucks customers are able to record five songs for $6.99--about twice the price of a double-tall latte--in about three minutes.

Starbucks had already offered high-speed wireless Internet access, or "WiFi," in more than 2,700 cafes, helping to keep its stores busy beyond the morning peak hours.

The first Starbucks music cafe, a former Hear Music store in Santa Monica, California, opened in March and 10 more stores were pegged to roll out in Starbucks' home town of Seattle this spring. Starbucks has said it hopes to expand rapidly from there, possibly outside the United States.

--Reuters