Universal Music Publishing (UMP) has appointed Karina Masters to the new role as creative services manager of its London-based film & TV department.

Universal Music Publishing (UMP) has appointed Karina Masters to the new role as creative services manager of its London-based film & TV department.

Reporting to UMP head of film & TV Barbara Zamoyska, Masters will take responsibility for working with the publisher's key writers and artists. Masters joins UMP on Monday from London-based music publishing firm Stage Three Music, where she was film, TV & media manager.

"Barbara and her team have already achieved fantastic results across a number of new and existing film and TV campaigns," comments Paul Connolly, UMP executive VP, Europe/managing director, U.K. "With the addition of Karina's experience, we look forward to capitalizing and expanding on that success in the future. We are delighted that she's part of the team."

According to UMP, the post was created in recognition of a string of successful syncronization campaigns. The publishing company's copyrights have been used as sound beds in recent campaigns for such brands and products as Nissan Micra (Henry Mancini's "A Shot In The Dark"), Carlsberg (John Phillips' "Monday, Monday"), Nestlé Fitnesse breakfast cereal (Otis Redding's "Respect"), BMW (Angelo Badalamenti's "Audrey's Dance"), and Hyundai (Brian Wilson's "In My Room").