Warped music store to launch next month.
MusicNow is powering a digital music store for the Vans Warped Tour.
The service -- which will offer a mix of á la carte and subscription content -- will be accessible through the official Warped Tour site starting June 24.
It will offer exclusive live tracks from the tour and celebrity playlists from Vans Warped Tour artists. Merchandising will center on commercial albums by artists who have appeared on the tour over the past 10 years, as well as the current roster.
In addition, MusicNow will have $10 download cards available for purchase at all of the 48 Vans Warped Tour venues and at participating Vans retail stores throughout the country.
In other MusicNow news, the company has inked a download promotion giveaway deal with Gillette. Starting today (May 18), consumers can go to Gillette's site to register to receive three free MusicNow downloads. The promotion runs until June 18.