Marketing veteran Anne Parducci has been named executive VP of marketing for Lions Gate Home Entertainment.

Marketing veteran Anne Parducci has been named executive VP of marketing for Lions Gate Home Entertainment.

Parducci, who previously spent 14 years at Mattel, will be in charge of marketing for all Lions Gate home video product and will also oversee the enhancement of the company's brand marketing.

At Mattel, Parducci most recently served as senior VP of business development. She was also senior VP of worldwide marketing for Mattel's girl's division, where she was involved in marketing brands like Barbie and Polly Pocket.

She reports to president of Lions Gate Home Entertainment's Family Home Entertainment division Glenn Ross and is based in Santa Monica, Calif.