Veteran artist manager Irving Azoff, music manager Jordan Bratman and marketing executive Noah Kerner have launched Soundproof, a Los Angeles-based company that offers original music for commercials c
Veteran artist manager Irving Azoff, music manager Jordan Bratman and marketing executive Noah Kerner have launched Soundproof, a Los Angeles-based company that offers original music for commercials created by top record producers.
Among the talent exclusively represented by Soundproof are Quincy Jones, Babyface, Glen Ballard, David Foster, Felix da Housecat, Rodney Jerkins, James Stroud, Keith Stegall and Armand Van Helden. It will also work with producers on a non-exclusive basis.
Soundproof's first project is a radio ad for Bombay Sapphire Gin. Over musical beds he wrote, Babyface voices the ingredients for two cocktails. Babyface is identified twice in the ads, which start running May 31.
"We're focusing on the producers so we can deliver the best possible music to our clients," Bratman says. "But if our clients would like a big-name artist attached, we can do that."
In fact, the second project by Soundproof features Azoff management client Christina Aguilera in TV/radio spots for a European-based brand. The ads, which will run in Europe only, have Aguilera performing a new song that may be released in the U.S. as a single.
Soundproof producers Rob Hoffman and Heather Holley helmed the project and co-wrote the song with Aguilera.
Aguilera's label, RCA, is involved in the negotiations with the European company.
Soundproof charges its clients a basic fee for putting a deal together, as well as an additional fee for Soundproof's "creative role in reshaping an existing idea," says Kerner.
The producers/writers existing deals with music publishing companies are not affected.
Soundproof's formation follows indie label Artemis Records' joint venture with commercial production facility JSM Music.
That multi-faceted deal includes the possibility of Artemis acts writing material for ads.