The MTV Europe Music Awards will return to Italy this year when Rome hosts the 11th annual event on November 18, the broadcaster announced today. Milan, in 1998, is the only other Italian city to have

The MTV Europe Music Awards will return to Italy this year when Rome hosts the 11th annual event on November 18, the broadcaster announced today. Milan, in 1998, is the only other Italian city to have hosted the gala.

MTV's various European feeds will broadcast the event live from a purpose-built venue at Tor Di Valle in the capital. Its global network of music channels and syndication partnerships will also carry the program.

Details were unveiled today during a media gathering in Rome presided by Walter Veltroni Mayor of Rome, and Brent Hansen, president/CEO of MTV Networks Europe.

"It is a great honor to play host to Europe's music 'Oscars', in an event that will showcase the best of Roma, its music and its people, to a global audience," Veltroni commented.

Replay Blue Jeans will sponsor the gala as part of a two-year partnership. Under a new two-year pact, L'Oreal Paris Studio Line will sponsor the event for the first time this year. The remaining sponsors will be announced in due course.

Last year's MTV Europe Music Awards was held in Edinburgh, Scotland.

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