Apple Computer has created a new division to sell its popular iPod, the market-leading digital-music player. Jon Rubenstein, who has led the Cupertino, Calif.-based company's hardware engineering effo

Apple Computer has created a new division to sell its popular iPod, the market-leading digital-music player.

Jon Rubenstein, who has led the Cupertino, Calif.-based company's hardware engineering efforts, will run the new division, an Apple spokesman said yesterday (May 19).

Timothy Cook, head of Apple's worldwide sales and operations, will lead a newly organized Macintosh division, Apple said. Tim Bucher, now in charge of Macintosh system development, will head up the Mac's hardware engineering.

Since the iPod's introduction in October 2001, Apple has sold more than 3 million of the devices, it says.

Industry analysts have speculated that Apple might ultimately broaden the uses for the iPod beyond playing music, such as enabling it to play video.

Already, third-party providers sell accessories that let iPod users transfer pictures from digital cameras to the iPod and use it as a voice recorder.

In related news, French Web-zine MacPlus reports that Apple's iTunes Music Store could launch in Europe as early as mid-June. The report says a European version is in beta testing.

--Reuters