Sony Music Entertainment has inked an alliance with Audible Magic, a Los Gatos, Calif.-based anti-piracy firm. Sony will electronically register its new music with Audible Magic's CopySense, a technol
Sony Music Entertainment has inked an alliance with Audible Magic, a Los Gatos, Calif.-based anti-piracy firm. Sony will electronically register its new music with Audible Magic's CopySense, a technology that can recognize and block unauthorized downloads of copyrighted songs on P2P networks.
The companies say the ultimate goal is to get peer-to-peer network operators to start using technologies that block distribution of copyrighted works. But for now, Sony and Audible Magic will promote the solution to the primary adopters of filtering technologies: colleges and businesses.
Sony will plug the benefits of filtering solutions like Audible Magic to colleges and universities as part of its promotion of the Campus Action Network, an industrywide initiative that provides schools with recommendations on combating illegal file-sharing.
"The universities are sourcing content on peer-to-peer networks for the rest of the country, so filtering on campuses is a critical issue," says Sony chief technology officer Phil Wiser.
He says the Campus Action Network is in discussions with more than 20 universities about offering students a digital music service and/or using filtering technologies on campus networks by this fall.
Sony does not recommend individual technologies or services, nor does it broker deals between colleges and third parties.
Beyond digital piracy, Sony will also use Audible Magic technology in CD manufacturing plants to help prevent physical piracy.