Deal covers direct-response DVD distribution.

Playboy Entertainment Group and the Columbia House Co. have signed a direct-response distribution agreement for Playboy Home Entertainment's DVD titles.

The three-year deal will see Columbia House distributing Playboy DVDs through several direct-response channels, including its Web site, direct mail and telephone promotions.

Catalog and new-release titles from Playboy will be available in the United States and Canada under the deal.