The 2005 edition of Midem will have a strong focus on the live music industry and technology. The 39th edition of the annual trade fair, to be held January 23-27 in Cannes, France will feature a full

The 2005 edition of Midem will have a strong focus on the live music industry and technology. The 39th edition of the annual trade fair, to be held January 23-27 in Cannes, France will feature a full day of conferences and presentations on the topics.

Midem director Dominique Leguern acknowledges that previous attempts to cover the live sector were not crowned with success. She believes now is the right time as there is more convergence between the different sides of the business.

"With new technologies, the live sector has evolved...we are now talking about offering downloads of concerts, using SMS messages to market concerts, and so on," Leguern tells Billboard.biz. "Our goal is to gather all the different players who usually don't speak to each other, from agents and managers to concert venues and mobile phone companies."

Leguern also announces that for the second year running, organizer Reed Midem will freeze the trade fair's rates and offer special reduction to early registrants. Participants without stands registering before November 2 will be charged €500 ($610) per person--a 40% reduction--and exhibitor fees will be frozen at 2003 levels. "The music market is showing no sign of improvements and want to show our solidarity with the industry," Leguern adds.

Midem will continue to feature what Leguern describes as "three high-growth areas" - online technologies, mobile music devices and the mounting synergy between film, television, video games and music.

Following a successful debut in 2004, the Mobile Music Forum, will return for the second successive year. The music and technology forum MidemNet, will be held for its sixth consecutive year as a pre-opening to the show on January 22.