Hamer joins from Cadillac.

Chris Hamer has been named senior VP of strategic marketing for Sony Music Entertainment (SME), where he will oversee the Custom Marketing Group.

Based in New York, Hamer will help implement marketing campaigns for Sony artists and projects, and will also be responsible for developing new licensing opportunities and establishing cross marketing relationships with outside entities.

Hamer, the former director of advertising and promotion for Cadillac, will report to SME executive VP Michele Anthony and Sony Music U.S. president Don Ienner.

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