BMG Germany plans to shed 60% of its artist roster. Maarten Steinkamp, president of BMG International and president of BMG Germany/Switzerland/Austria, announced the decision in the employee magazine

BMG Germany plans to shed 60% of its artist roster. Maarten Steinkamp, president of BMG International and president of BMG Germany/Switzerland/Austria, announced the decision in the employee magazine of parent company Bertelsmann.

Steinkamp writes: "In the future the company intends to concentrate above all on attractive, promising stars." He names Yvonne Catterfeld, Oomph and Andrea Berg as examples of the company's desired artists.

Without naming specific acts that will be dropped, Steinkamp cites a poor return on its A&R work with newcomers. "Last year 85% of the new albums by our national artists sold fewer than 25,000 copies. These figures are unacceptable," he says. "BMG Germany is gearing up either to play a strong role next to Sony Music or to assert itself independently on the music market. We will succeed in both of these objectives."

The publication also confirms that BMG Germany's headcount is to be reduced from its current level of nearly 300 to 220-230. Two years ago, the Munich-based company had 500 employees.

"Fewer artists need fewer people to manage and look after them," says Steinkamp.

Steinkamp was appointed president of BMG G/S/A in January, after the exit of Thomas M. Stein.