Napster's British service has struck an exclusive broadband marketing partnership with NTL Inc., the territory's leading provider of broadband services. The major tie-up, announced today, comes as Rox

Napster's British service has struck an exclusive broadband marketing partnership with NTL Inc., the territory's leading provider of broadband services.

The major tie-up, announced today, comes as Roxio-owned Napster announces that it has sold more than 10 million downloads via its U.S., U.K. and Canadian services. The company does not break out sales by territory.

Under the terms of the new deal, NTL will bundle the Napster subscription service with its Broadband Plus package. Focusing on music, games and educational content, Broadband Plus brings together 15 brands, including Music Choice, VidZone and Sonic Selector. NTL claims more than 1 million current broadband customers. NTL customers can also access Napster U.K. via a link from ntlworld.com.

Both offers -- which become available in July -- include an introductory 30-day free trial of the Napster subscription service.

"This is a significant deal for Napster because we are partnering with the biggest provider of broadband services in the U.K., and NTL's own research has shown that over 75% of broadband customers download music each month," says Napster president Brad Duea in a statement.

"We are very proud of this exclusive agreement," adds Aizad Hussain, managing director of NTL's home business. "Our customers will have easy access to this high-quality music service at an outstanding price. This supports our ongoing drive for new subscriptions and adds significant value to our broadband services."

Napster U.K. went live May 20 and now offers more than 750,000 titles. Prior to launch, Napster struck an exclusive retail-promotion deal with London-based Dixons Group, Europe's biggest electronics retail chain.

Questions? Comments? Let us know: @billboardbiz

Print