London-based digital music service provider OD2 has rolled out an online jukebox service which allows users to stream tracks from £0.01 ($0.018) per song. OD2 unveiled its enhanced offering durin

London-based digital music service provider OD2 has rolled out an online jukebox service which allows users to stream tracks from £0.01 ($0.018) per song.

OD2 unveiled its enhanced offering during a media gathering in London today as the U.K. digital music community braces itself for the expected launch tomorrow of Apple's iTunes.

The new OD2 service, dubbed SonicSelector, is a proprietory plug-in software that allows users to stream and download music through the Windows Media Player 9 Series application.

Titles can be streamed, downloaded, burned to CD, and transferred to more than 70 different brands of portable music players. Downloads are priced from £0.75 ($1.43) per track. To date, more than 350,000 titles are available on a pay-as-you-go basis through the new service. The service also carries a song recommendation engine.

Beginning today, music fans can download the SonicSelector software for free at sonicselector.com. European retail partners taking part in the initiative include MSN, MTV, Packard Bell, and Tiscali. The tool is available to consumers in the United Kingdom, France, Germany and Italy.

OD2 CEO Charles Grimsdale describes the content offering as "the largest European focused catalog," and suggests local content accounts for about 40% of its titles available in the U.K. alone. He contrasts this with the catalog available through Napster's recently-launched British service. Of the 700,000-plus tracks available in the United Kingdom through Napster, a large number were U.S.-originated content, he says.

A two-week half-price OD2 introductory is underway, during which time users who buy £10 ($18.1) worth of credits get free the same amount again.

Separately, rival Napster U.K. today unveiled details of a deal it has struck to become part of NTL's Broadband Plus services.

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