Warner Home Video (WHV) says it will no longer distribute DVD screeners to retailers, in a move meant to combat movie piracy.

Warner Home Video (WHV) says it will no longer distribute DVD screeners to retailers, in a move meant to combat movie piracy.

The studio's new policy comes about seven months after Universal Studios Home Video implemented the first DVD screener ban last November. At the time, video retailers had mixed reactions about how the ban would affect their business.

Jeff Baker, senior VP of U.S. sales for WHV, says in a statement, "This measure is really aimed at providing another layer of defense against movie piracy for our products. This new policy will help protect our products from copyright infringement and is a step towards combating a grave threat to the motion picture industry as a whole."

The decision is expected to "have little effect upon the ability of retailers to sell video product," WHV says in a statement. "Currently, most retailers use a formula based upon the domestic box office success, star power, genre and seasonality of a film, as well as recent video comparisons from all studios to determine its expected sales."

Going forward, WHV may offer highlights of new films on its trade Web site, whvdirect.com, to help retailers make buying decisions. Additionally, the studio may consider distributing screeners on limited theatrical release titles.