Marketing vet will oversee video/DVD production.

Sony Music U.S. has named Piero Giramonti as senior VP of video and DVD production.

Giramonti will oversee the creation and production of all music videos, DVDs, electronic press kits and long-form music projects, working closely with the heads of Sony's various labels and divisions. Based in Santa Monica, Calif., he reports to Sony Music U.S. president Don Ienner.

Giramonti has been with Epic Records since 2001, most recently as senior VP of worldwide marketing. Before joining Sony, he held key marketing posts at Virgin, Capitol and EMI International.

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