Napster has signed a multi-year marketing deal that will make it the "leading digital-music service" promoted by Best Buy in its in-store-marketing activities. The deal also covers broadcast, print an

Napster has signed a multi-year marketing deal that will make it the "leading digital-music service" promoted by Best Buy in its in-store-marketing activities. The deal also covers broadcast, print and online advertising.

Under terms of the non-exclusive agreement, Best Buy will offer a co-branded version of Napster through Bestbuy.com. In exchange, Best Buy will receive up to $10 million in stock in Napster parent Roxio over the life of the deal. Napster will jointly fund marketing activities with Best Buy.

Many of Best Buy's exclusive artist promotions will also be offered through Napster's service. Best Buy will feature Napster products in physical displays in its stores, and will demonstrate the digital-music service through interactive kiosks at its stores throughout the United States.

"Best Buy, with its proven success of driving millions of digital subscriptions, has a unique understanding of how to successfully market the Napster subscription experience," says Chris Gorog, chairman/CEO of Napster and Roxio.

Best Buy also has a marketing alliance with RealNetworks for the Rhapsody subscription service.

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