In a move aimed at reaching the 18- to 34-year-old demographic courted by advertisers, privately held Internet media company IGN Entertainment has signed a definitive agreement to acquire Rotten Tomat

In a move aimed at reaching the 18- to 34-year-old demographic courted by advertisers, privately held Internet media company IGN Entertainment has signed a definitive agreement to acquire Rotten Tomatoes, a destination site for movie and DVD enthusiasts.

Editors at Rotten Tomatoes collect and index reactions of print and online film critics; they also offer related services such as streamed movie trailers, show times, an image database of official movie posters and celebrity photos, and a price-comparison service for DVDs.

According to marketing consultancy firm comScore Media Metrix, Rotten Tomatoes reached a worldwide audience of 5.2 million in May 2004.

Rotten Tomatoes will be the third acquisition in the past 12 months for San Francisco-based IGN, which serves the games and entertainment markets. IGN recently acquired GameSpy Industries and TeamXbox. Other properties include FilePlanet.com, GameSpyArcade.com and many community sites and online forums.

The company recently abandoned its IGN/GameSpy moniker and reverted to its legal corporate name, IGN Entertainment.