Dell is running a promotion that gives customers $100 off on some of its Dell Digital Jukebox music players if customers send the personal computer maker their old Apple iPods to be recycled, the comp

Dell is running a promotion that gives customers $100 off on some of its Dell Digital Jukebox music players if customers send the personal computer maker their old Apple iPods to be recycled, the company said yesterday (June 30) .

The mail-in rebate offer applies to Dell's 15-gigabyte music player, which carries a regular price of $199, said the Round Rock, Texas-based company. The player has a battery life of about 20 hours, about two times that of Apple Computer's market-leading iPod, Dell said.

Apple's iPod and iPod mini players, which range in cost from $249 to $499 depending on their capacity, have more than 50% of the market for digital-music players, and even more when measured by revenue, Apple has said.

Apple's 15-gigabyte iPod costs $299 and weighs 5.6 ounces and Dell's player weighs 7.61 ounces, according to the companies' respective Web sites.

Dell last fall launched 15-gigabyte and 20-gigabyte versions of its music players that hold about 7,000 and 9,000 songs, respectively, the company said.

A spokesman for Cupertino, California-based Apple declined to comment.

--Reuters

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