Instrument maker hires vet as exec VP.

Veteran music industry and entertainment executive Jim Swindel has joined Gibson Guitar Corp. as executive VP, entertainment relations.

For Gibson, which manufactures musical instruments bearing the Gibson, Epiphone, Baldwin and Slingerland brands, among others, Swindel's appointment demonstrates an expansion of its senior management team. He will oversee all U.S. entertainment relations offices, which are responsible for artist relations, product placement, promotions and broadcast programming. Additionally, Gibson's entertainment relations directors in Europe and Asia will report to Swindel.

Gibson's U.S. entertainment relations offices are located in Nashville; Orlando, Fla.; Austin and San Antonio, Tex; New York City; and Beverly Hills, Calif. Swindel will be based in Beverly Hills, reporting to Gibson CEO Henry Juszkiewicz.

"Jim Swindel comes to us with an array of entrepreneurial executive experience and a record of success in the music industry," Juszkiewicz says in a statement. "His background in the recording and entertainment arena and with major artists will further strengthen Gibson's profile around the world."

From 2001 until this year, Swindel served as executive VP, marketing and sales, for ARTISTdirect Records in Los Angeles. There, he was responsible for all aspects of product marketing, including creative, packaging, advertising and public relations. From 1999-2001, Swindel served as president and chief marketing officer for Amplified Entertainment in New York.

From 1996-1999, Swindel was senior VP, sales and joint venture operations, at Arista Records in New York, where his responsibilities included global sales. From 1992-1996 he was president of Qwest Records in Los Angeles, where he directed the company's day-to-day operations and was responsible for all aspects of sales and marketing.

Swindel has also held management positions with Virgin Records and Island Records.

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