Island Def Jam Music Group has named Laura Swanson to the post of senior VP, publicity and artist relations. The executive joins from Arista Records, where she held the same title since September 2000

Island Def Jam Music Group has named Laura Swanson to the post of senior VP, publicity and artist relations. The executive joins from Arista Records, where she held the same title since September 2000.

In her new role, Swanson will be based in New York and report to Island Def jam chairman Antonio "L.A." Reid. She will oversee and direct publicity efforts on both coasts for all artists on Island, Def Jam and the group's affiliate labels.

"Working alongside Laura for the past four years has given me a new appreciation for the complexities involved in handling today's sophisticated media scene," says Reid, who moved to Island Def Jam from Arista in February, in a statement. "She is a consummate professional whose instincts and judgment are second to none."

Swanson also has publicity experience at Interscope and A&M Records.