Universal Music International (UMI) is set to expand its Deluxe Sound and Vision product range following a successful trial in three European territories.

Universal Music International (UMI) is set to expand its Deluxe Sound and Vision product range following a successful trial in three European territories.

Fifteen artist releases in the new audio/video catalog range are planned to rollout in Europe this summer, including titles by ABBA, James Brown, Sheryl Crow, the Jam, and the Police.

A UMI spokesman says half a dozen localized titles are planned for release in the Asian market before the end of the year.

The new series is pitched as a sophisticated, value-added catalog format which comprizes two CDs, one DVD, and a color booklet. Each title will carry a recommended retail price of about €30 ($37).

According to UMI, the initial nine titles -- which featured the Cure, Marvin Gaye and Jimi Hendrix -- generated collective sales of more than 300,000 units following a trial release in the United Kingdom, France and Germany in the last quarter of 2003. The concept was spearheaded by the major's strategic marketing division.

"We adopted an extensive FMCG (fast moving consumer goods), research-led approach for our new catalog products, and it paid off in the test phase of Deluxe Sound and Vision," comments Bert Cloeckaert, senior VP, strategic marketing & commercial affairs, at UMI. "Now we're confident that a fuller selection of titles in this value-for-money series - with more to come - will appeal to music retailers and consumers alike."

According to a spokesman, a number of as-yet unidentified titles will be released in the United States before the end of the year.

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