Napster, the digital-music service owned by Roxio, has hired advertising and branding veteran Alan Cohen as its chief marketing officer.

Napster, the digital-music service owned by Roxio, has hired advertising and branding veteran Alan Cohen as its chief marketing officer.

Cohen joins Napster from advertising agency Ogilvy & Mather in Chicago, where he was senior partner. Over the past 20 years, Cohen has worked on a range of consumer brands including Michelob, BP, and uBid, and spent close to a decade at Jim Beam Brands, where he was VP of Brand Management.

Cohen will be based in Los Angeles and will report directly to Chris Gorog, chairman/CEO of Napster and parent company Roxio. He will also work closely with Glenn Kaino, Napster's chief creative officer.

Napster expanded its digital music service to the U.K. and Canada in June.