Eagle Rock release to debut Aug. 9.

Eagle Rock Entertainment is promoting its upcoming concert DVD from the Who, "Live at the Isle of Wight," in theaters and on high-definition television through deals with Regal Entertainment Group, AEG Live/AEG TV and INHD.

"Live at the Isle of Wight" -- a document of a classic 1970 concert performance from the British rock act -- will premiere in 49 Regal Cinemas, United Artists Theatres and Edwards Theatres across the country on Aug. 9, the day before the DVD version debuts at retail.

Advance tickets can be purchased for $12.50 at theater box offices or at regalcm.com. Tickets at the event will cost $15.

The theater premiere, which is sponsored by Eagle Rock, Regal, AEG Live and AEG TV, will include an exclusive introduction segment hosted by the film's director, Murray Lerner. The theater show will also feature a 10-minute interview with Who guitarist Pete Townshend.

The DVD ($19.98) will include a full 40-minute interview with Townshend.

"Live at the Isle of Wight" will also be broadcast Aug. 14 on the high-definition television network INHD.