Ichiro Asatsuma, the new chairman of the Music Publishers Association of Japan (MPAJ), is targeting an extension in protection-term length on copyright works.

Ichiro Asatsuma, the new chairman of the Music Publishers Association of Japan (MPAJ), is targeting an extension in protection-term length on copyright works.

"My main target is to improve the climate for copyright-related businesses in Japan," says Asatsuma. "Our current goal is to lobby actively to extend the period that copyright works are protected from 50 years after the writer(s) passes away to 70 years, which is the worldwide standard."

Asastuma says he has also set himself the task of trying to raise the status of the music publishing business as a whole. "If the MPAJ succeeds in bolstering the music publishing business, prospective new members will consider it a useful association for them," he adds.

Asatsuma, president of leading Japanese music publisher Fujipacific Music, was appointed to the MPAJ post last month. He replaced Watanabe Music Publishing chairman Misa Watanabe, who continues to serve as the MPAJ's honorary chairman.