A trio of industry vets are at the helm of a new supplier of special-interest DVD content, Vision Plant Media, which launched this week during the Video Software Dealers Assn. (VSDA) convention in Las

A trio of industry vets are at the helm of a new supplier of special-interest DVD content, Vision Plant Media, which launched this week during the Video Software Dealers Assn. (VSDA) convention in Las Vegas. The company will focus on music-driven films, sports programming and historical and general-interest documentaries.

Vision Plant Media's CEO is Rick Stevens, former worldwide creative head of PolyGram's Polydor/MGM division. Shelly Rudin is executive VP of sales and distribution. He was most recently senior VP of sales and marketing at PPI Entertainment Group, and also worked at Columbia Records, ABC Records and PolyGram Distribution. Executive VP Dick Kline is a former senior VP of Atlantic Records.

Vision Plant's first releases will include "Elvis Memories," a documentary about the artist, and "Moments," a documentary based on the non-fiction best-seller of the same name. "Elvis Memories" is expected in the fourth quarter; "Moments" in first-quarter 2005.

Other projects will include the "Infamous Times" music DVD series. Through a partnership with Infamous Films, the first release in the series will be "Life and Infamous Times of the Original 50 Cent, the True Story of the Legend Who Inspired the Biggest Name in Rap." Another music series, "Evolutions," will focus on stars narrating their life stories and performing newly recorded versions of their greatest hits.

Additional upcoming releases will include "America's Greatest Battles -- 1754-2004," "Assassinations That Changed the World," "The History of WW II," "Yankees -- Heart of the Order" and "The People's Team -- Brooklyn Dodgers."

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