Lava Records has named Lee Trink to the newly created position of GM. He reports to Lava president and founder Jason Flom, who added the title of chairman/CEO of Atlantic Records earlier this year.

Lava Records has named Lee Trink to the newly created position of GM. He reports to Lava president and founder Jason Flom, who added the title of chairman/CEO of Atlantic Records earlier this year.

Trink was previously VP of marketing for New York-based Lava. Under his new duties, he will oversee day-to-day operations of all label divisions except A&R, which continues to come under the purview of senior VP Andy Karp.

Prior to joining Lava in 2000, Trink was a product manager for Atlantic Records.

In a statement, Flom says, "[Lee's] direct involvement in breaking artists such as Kid Rock, Uncle Kracker and Simple Plan [has] directly fueled the success of Lava Records and solidified him as the ideal candidate to guide Lava Records into the future."

In 2002, parent company Warner Music Group expanded Lava, which was 7 years old at the time, from an Atlantic imprint to a full-service label. As part of that deal, WMG purchased the percentage of Lava it did not already own from Flom for a reported $50 million.

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