Microsoft has formed a new unit, the Media/Entertainment & Technology Convergence Group, which will oversee the computer giant's strategies for home entertainment, media and personal-computing tec

Microsoft has formed a new unit, the Media/Entertainment & Technology Convergence Group, which will oversee the computer giant's strategies for home entertainment, media and personal-computing technologies.

The group will be headed by Blair Westlake, who is named corporate VP of media/entertainment and technology convergence, effective immediately. Westlake was formerly chairman of Universal Television & Networks Group. He is based at Microsoft's Redmond, Wash., headquarters.

The group's creation and Westlake's appointment "underscore Microsoft's strong commitment to delivering cutting-edge products for the digital networked home and continuing to build mutually productive and profitable relationships with the media and entertainment industries," says CEO Steve Ballmer in a statement.

The unit will also drive Microsoft's contributions to the creation of industry standards in the fields of content protection, new media formats and DRM.