Napster U.K. has launched a promotional partnership with Britain's biggest-selling national daily newspaper, the Sun.

Napster U.K. has launched a promotional partnership with Britain's biggest-selling national daily newspaper, the Sun.

Beginning in Saturday's edition of the tabloid, the Roxio-owned music service will offer readers a download giveaway from its catalog of 750,000 titles. Readers will be encouraged to create eight-track compilations over the course of the campaign by downloading a free title each week over the following seven weeks.

The promotion kicks off with a two-page spread in today's newspaper, in which readers are invited to participate in a phone-in competition. Prizes include a holiday package to L.A., digital music players and subscriptions to Napster's download service. According to the newspaper, the prizes are valued at £50,000 ($92,364) in total. The promotion will also be carried by the Sun's Web site, which claims 4.5 million unique monthly users.

Napster president Brad Duea describes the tie-up as a "mutually beneficial relationship" and says it marks the first time a national daily British newspaper has run a campaign with an online music company on such a scale.

Sean Mahon, head of marketing strategy at Sun publisher News Group Newspapers, adds: "We chose Napster because of their credibility and brand image which conveys irreverence, fun and youthfulness, all similar values to The Sun brand itself." News Group Newspapers in a division of Rupert Murdoch's News International media group.

Prior to launching in the U.K. on May 20, Napster forged an exclusive retail partnership with leading British electronics retailer Dixons Group. In June, the online music service struck an exclusive broadband marketing partnership with NTL Inc., the territory's leading provider of broadband services.

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