Sony Connect, Sony Corp. of America's online music service, will launch May 4 with a promo event featuring Sheryl Crow performing live on a United Airlines aircraft traveling from Chicago to Los Angel

LOS ANGELES (Hollywood Reporter)--Sony Connect, Sony Corp. of America's online music service, will launch May 4 with a promo event featuring Sheryl Crow performing live on a United Airlines aircraft traveling from Chicago to Los Angeles.

United, Sony Connect and Sony Electronics will co-host the flight, which also will unveil the airline's service and Sony's new Hi-MD Digital Walkman players.

Sony Connect general manager Jay Samit says the service will have more than 500,000 tracks from major and independent labels available when it goes live, each of which will cost 99 cents with entire albums costing $9.95. The service will also be international, with localized versions in the United Kingdom, Germany and France.

A relationship with United will make selected tracks from Crow's performance available for download at Mileageplusmusic.com. In addition, the 43-million members of the United Mileage Plus program will be able to earn and redeem Mileage Plus miles for music at Connect.com

"This isn't just a stunt," Samit says. "This is the beginning of a meaningful partnership."